Matthew McLemore

Not your average pixel pusher

Matthew McLemore

Not your average pixel pusher

Understanding why and if standard design patterns are the best solution, and knowing where current UX flows should be modified sets great designers apart from the rest.
What else sets designers apart? Comprehending psychology to guide emotional marketing messaging, creating needs for users to opt-in approval, increasing trust. Activating envy transactions. Triggering endorphins via achievements. Using colors that calm, give confidence or influence actions like impulse purchasing is all needed to improve product retention and keep customers coming back to enjoy the experience. Knowing this and more is what makes UI/UX Designer Matthew McLemore in a class with the best.

Good UX also includes understanding analytics that measures emotional, spiritual, and intellectual marketing language as well as word count values that get the most click throughs. UX designers must know whether a template will be using long or short sales copy depending on the cost and scale of change a customer needs to know before completing a transaction. 
UX flow becomes frictionless when you understand the principles of influence and persuasion. Increasing ROI through pricing structures that create a sense of savings when a user buys more. All of this is much-needed knowledge to build effective UX and goes beyond the basics of information hierarchy, annotated wireframes, user personas, A&B testing, eye tracking, z patterns, prototypes, user studies, and communicating complex ideas in an understandable way, which are basics. All of which I have enjoyed 18 years of hands-on experience as I continue with ongoing education in psychology and depth user studies.

Matthew McLemore graduated at the top of his class at Platt College. Awarded the student of excellence certificate five times for helping fellow students learn complicated subject matter. After school, Matthew designed the social network for AOL's actions sports division and was brought on as the full-time creative director. Later he worked with the style guide created by Chiat Day for the 54th Grammy's to design the UX for iPad and iPhone, generating more social mentions than the Super Bowl that year respectively, as well as becoming the most downloaded app in the Apple store.
Next, at CBS, Matthew helped conceptualized, wireframe, and design two number one downloaded apps in their genres. The CBS All Sports app and the CBS Entertainment app. For SXCity Sports, he also ideated and created a circular navigation system granted a US Patent.
"I began to study UX practices over six years ago when I was working at CBS Interactive and fell in love with the idea of knowing what worked well for the users. Discovery through research and a keen interest in human psychology is what keeps me excited about the future of design." ~ Matt McLemore
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